After being magnified in a failed attempt to sabotage a power station Jerry (Jack Black) accidentally erases all the videotapes at a small video rental where his friend Mike (Mos Def) works. To save the business, which is under threat by developers, the pair use the local residents and whatever resources they can find to re-shoot the films, in a process they call sweding. The premise is ideal for Eternal Sunshine of the Spotless Mind director Michel Gondry’s love of childlike imagery and use of found objects. Be Kind Rewind is Gondry’s second attempt at writing and directing and it is a big improvement on the lacklustre Science of Sleep.
Director Michel Gondry’s collaboration with writer Charlie Kaufman resulted in Eternal Sunshine of the Spotless Mind, a visual tour-de-force and a love story of deep resonance. Now working from his own script Gondry’s latest film, The Science of Sleep, still demonstrates his unique stylistic flair but lacks any real emotional depth.