Christine Brown (Alison Lohman) is a likeable young woman whose one single act of greed inspired inhumanity results in her falling foul of a terrible curse. She has three days to rid herself of the curse before a demon will claim her soul. After considerable mainstream success with the Spider-Man films, director Sam Raimi has gone back to his roots with this incredibly fun horror film. Before Drag Me to Hell even begins, the appearance of the old Universal Pictures logo before the credits indicates that this is a film that will contain an element of nostalgia. Indeed the combination of the old-fashioned gypsy curse storyline with old-school scares very much makes Drag Me to Hell feel like something made during the late 1970s or early 1980s when American horror films were at a high point.
Film adaptations of comic books are at the peak of their popularity since 1989’s Batman revived the genre. Films as diverse as Spider-Man, Batman Begins, Sin City and American Splendor are achieving critical acclaim and packed houses. A documentary on this cultural phenomenon would have been welcomed, which is why it is so unfortunate that Comic Book: The Movie, directed and starring Mark Hamill (Star Wars’s Luke Skywalker), is an embarrassingly amateurish 2004 mockumentary.